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STUDY: Alcohol advertisements, Super Bowl commercials influence underage teens to drink
RHINELANDER - Super Bowl Sunday is the holy grail of football.

This time last year, more than 113 million people were preparing to watch as the Seattle Seahawks and the Denver Broncos battled for title of Super bowl champions.

But it's what happens when the game isn't on that has experts talking.

Game time is prime-time for the biggest advertisements of the year, many of those marketing alcoholic products with advertisements targeting underage teens.

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